Content
13 modules
Difficulty
Advanced
Course length
90 mins
Instructor
Coleen Smith
Released
15 Nov 2024
Price
$99.00 USD
Description
This course introduces professionals to a media binder, a tool that includes media platforms, contacts, a planning calendar and samples. These are a useful sustainability tool to create and share when there is staff turnover or when new people are added to the team. These binders can provide continuity in delivering media so that nothing is overlooked and prevention messaging stays consistent.
Objectives
- Identify items to include in a robust media binder
- Learn how to develop a structured press release
- Discover the importance of earned media
- Develop a yearly prevention planning calendar
Certificate
By completing/passing this course, you will attain the certificate PSS Certificate Template
Learning credits
CEU
1.5
1.
What is a Media Binder?
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2.
Media Contacts
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3.
Press Release & Written Submissions
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4.
Develop Press Release
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5.
Demographics
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6.
Cost
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7.
Earned Media
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8.
Yearly Calendar
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9.
Coalition Requirements
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10.
Binder Organization
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11.
Course 220 Knowledge Check
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12.
Course Perception Survey
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13.
Course Completion
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